Creating Effective Web Content
The Home page of any company’s website is the Key piece to the company online marketing campaign. The overall content of the company’s website should complement the company brand. The content should be up dated often to keep the website fresh. The more professional and useful the content appears, the more credible the company’s product or service becomes to customers.
When creating a web presences for the company website try to make the content entertaining, informative and/or have a sense of community. Creating valuable content can give the website more credibility, as well as position the company as an industry expert. However, this is no easy task. There are a few time saving and cost efficient ways a small company can keep the company website updated and fresh.
A common low cost and effective way to keep the company website fresh is to design five to ten different home pages, which can be rotated monthly. Ask the company web developer to setup the home pages to rotate monthly, once the different homepages have been created. When coming up with the various home pages, think about the different holidays or monthly promotions the company offers.
Keeping the company’s website up to date and fresh makes the site look alive. However, updating the company website too much can cause trouble, such as the risk of confusing customers and possibly compromising the company’s website search engine rank. To avoid confusing visiting customers always keep the website navigation, section headers and features consistent. Basically, try to keep the company website fresh without making the website look totally different. To avoid the possibility of compromising the company’s search engine rank, only make minor changes to the home page.
Once the art of keeping the home page updated with fresh content has been mastered, the company can now benefit from having a flexible home page. The home page can be used as a testing ground for the company’s offline marketing efforts. Potential newspaper or magazine ads can be placed on the home page to be tested and tracked to see which attracts interest or generates sales. The company would need to have access a web tracking software, which can gather detailed marketing data. Contact the company web developer to see what web tracking software they utilize.
Remember when creating fresh content make sure it’s relevant and appeals to the company’s target market. Great content is anything that excites and attracts customers to the company’s website.
Tagged with: Home Page • Marketing • Web Content
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