by: Andrew Michaels
Looking at the many brochure samples out there, you should easily see that using brochure printing for marketing is a very challenging affair. Especially if you are in the travel industry or in the business of disseminating information, you will realize that it is getting harder and tougher to get people to look at your color brochures, since most of them look all the same and are just too commercialized.
So you may be asking yourself? Why would anyone really look at your type of brochure printing? Well let me give you the important reasons why they SHOULD look at your custom brochures. Make sure that these reasons are indeed integrated into your full color brochure design.
1. Because they see it from a distance – This is one of the most important reasons why people will read your color brochures. If they see your interesting looking color brochures, even from a distance, then they will definitely start to have some interest in your prints.
You will have to do this using several techniques, but the best way to do this is to get a very vivid and unusual color as the dominant scheme for the whole color brochure. Colors like very bright orange, neon blue or just an exotic color like Teal or Celadon should be enough to make people look and see your color brochures, just to see why they are colored like that.
2. Because the image is thought provoking – Another common reason why people should look at your color brochures is because the image is thought provoking. Almost anyone these days can capture a great and pretty looking image for a brochure template or layout. However, what compels people to look at and read the color brochure thoroughly is if the image provokes thoughts and intense reactions. So you better try to always compose that very thought provoking image. Show them something heart warming, shocking or just downright provocative.
3. Because the topic directly interests them – The topics should of course also be one of the primary reasons why readers should look at your color brochures. The topic should precisely interest them and should discuss all the important issues that they are concerned with. It must even have the right words and language so that they know they are reading something that is close to their own preferences. So make sure you compose your text wisely and use a topic that directly appeals to your readers.
4. Because the paper seems good and worth keeping – When you see a color brochure that looks like it has full glossy paper, the first tendency of course is to get it and keep it. This is one of the other big reasons why your own readers should also look at and keep your brochures. High quality brochure printing materials always appeal to the need of people to get and look at expensive looking things, even as prints. So spending on paper quality is a great investment to get those people look at your color brochures.
5. Because you seem to be a reliable company/person – Finally, people read your custom brochures simply because you seem to be a reliable company or person. They should see in your brochures that you are a professional entity with professional looking images, layouts and text content. You must also have descriptions and symbols of many of the important authorities, credentials, guarantees and other labels that display you as a reliable and highly esteemed entity. These will definitely help your readers pay attention to your custom brochures.
So those are the reasons why people should be looking at your custom brochures. If you think that these reasons are not yet applicable to your brochure printing, then maybe it is time to adjust your color brochures now. The tips above should help you achieve just that. Good Luck!
About The Author
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